Fintech Industry Report

Project Owner, Researcher & Editor — Miquido

Challenge

Banks are expanding mobile apps into ecosystems, but adding too many services risks clutter, confusion, and loss of trust. The business goal was to produce a credible, media-worthy industry report that would position Miquido as a fintech thought leader while delivering practical guidance for banks on value-added services (VAS).

My role and ownership

As project owner, researcher, and editor, I led the publication's full lifecycle—from concept and stakeholder alignment to delivery and international promotion. I managed partnerships across internal teams (market research, fintech product, design) and external stakeholders (industry experts, media contacts) to ensure the report met both editorial and business objectives.

Approach

• Concept and strategy: Co-defined the research question, narrative arc, and target audiences (bank decision-makers, product/UX leaders, and tech media).

• Research leadership: Co-planned and executed mixed-method research—expert interviews with senior banking leaders (Bank Pekao, Revolut, ZEN.COM, PKO BP) and a user survey with 160+ mobile banking app respondents; coordinated with EDISONDA on methodology.

• Editorial ownership: Owned structure, voice, and messaging; translated research findings into a clear, business-ready story; ensured consistency across Polish and English versions.

• Visual collaboration: Worked closely with a visual designer to conceptualize and refine illustrations that made complex data and insights accessible and engaging.

• Production and launch: Managed timelines, reviews, and approvals; oversaw design and formatting; revised articles about the report and supported media promotion in Poland (for example, bank.pl) and internationally (e.g., DesignRush).

Outcomes

• Delivered an industry report that combined expert interviews, user survey data, and a benchmark of 13 banks—positioning Miquido as a credible voice in fintech.

• Secured international coverage highlighting the report’s core findings (e.g., 71.8% of users worry about app clutter; 80.4% prefer dedicated apps for non-banking tasks).

• Created a reusable editorial and research model for future thought-leadership publications.

What this showcases about my expertise

• Content strategy: I co-defined the narrative, audience, and messaging strategy for a complex, multi-stakeholder publication.

• Research & analysis: I co-planned and led mixed-method research, translating expert and user insights into actionable recommendations.

• Project ownership: I managed end-to-end delivery, including timelines, stakeholder alignment, and quality control.

• Partnership management: I coordinated internal teams and external experts to secure high-level participation and media-worthy insights.

• Editorial & visual collaboration: I partnered with a designer to create illustrations that enhanced clarity and reader engagement.

• Editorial excellence: I produced clear, business-ready content for diverse audiences and ensured consistency across languages and markets.

Download the report

Get the free copy and see for yourself how I’m turning insights and data into interesting and readable content!

⬇️ Polish version

⬇️ English version